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Candy killer in bad taste
15 June 2007
(Thanks to Fundación FAADA for bringing this issue to our attention)

A complaint has been lodged with sweet company, Haribo, over the packaging of its Pesetos product. ICABS has told management that placing an animal killer on the front of a children's product is in bad taste.

"We appeal to Haribo to remove the matador from the packaging and present a positive image instead," ICABS stated in a letter to Haribo's Managing Director, Per Henerius. "As you may be aware, matadors are responsible for horrendous animal cruelty; we believe therefore that it is inappropriate for this type of imagery to be used for marketing a product, particularly sweets aimed at children who especially love animals and hate to see them being harmed."

The company has been invited to view our video presentations and photos which show why millions of people across Europe and the world want a global ban on bullfighting.

Video: Spanish bullfighting
Video: French bullfighting
Photographs: Bullfighting barbarity in Spain and France

Haribo Pesetos packaging
In bad taste: A matador waves his cape on the packaging of Haribo's Pesetos.


Please join us in contacting Haribo to ask them to keep animal killers off their product packaging.

Sample Letter
(Please compose your own personal letter if possible. If you do not have time to do this, please send the short sample letter below. Be assertive, but polite, in all correspondence. Thank you.)

Per Henerius
Managing Director
Haribo GmbH & Co. KG
Hans-Riegel- str. 1
53129 Bonn

Tel: +49 (0)2285370
Fax: +49 (0)228 537 289

Dear Sir,

I am writing to complain about the packaging of Haribo's Pesetos upon which is displayed a matador waving a red cape.

Considering the absolute barbarity of this blood sport, would your company not agree that the use of this type of imagery is entirely inappropriate, particularly on the packaging of a product aimed at children who especially love animals and hate to see them being harmed.

Matadors, like the one represented on the Pesetos packaging, are responsible for the most awful animal cruelty. In the bullring, bulls are brutally speared and stabbed to death - while the matador waves his red cape, the bull stumbles weakly, desperately gasping for breath as blood spurts from his back, mouth and nose.

It's no wonder that millions of people across Europe and around the world find this activity abhorrent. I hope that Haribo can demonstrate that it is against the cruelty of bullfighting by changing the Pesetos packaging.

Thank you. I look forward to your positive response.


More information about bullfighting

Bullfighting: Leaflet | Photos | Videos | Petition | Links

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