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Video: Paddy Power - Stop the bloody bullring bets
28 August 2007

ICABS has produced a 30 second video as part of our campaign to convince Paddy Power to stop accepting bets on the number of ears carved from the heads of bulls. The presentation shows graphic footage of a bull being cut with a dagger alongside the slogan: "Paddy Power Plc - Stop the bloody bullring bets".

To view the video, please click on the Play button below.
Warning: Contains disturbing footage of a bullfighter cutting off the ear of a live bull.

More information: Paddy Power's grotesque bullfighting bets


Please urgently contact the CEO of Paddy Power and demand an end to its bullfighting bets. Ask as many of your friends as possible to respond to this action alert.

Patrick Kennedy
Chief Executive
Paddy Power Plc
Airton House
Airton Road
Dublin 24

Tel: 00353 (0)1 404 5900
Fax: 00353 (0)1 404 5901

Sample Letter
(Please compose your own personal letter if possible. If you do not have time to do this, please send the short sample letter below. Be assertive, but polite, in all correspondence. Thank you.)

Dear Mr Kennedy,

I am writing to express my absolute disgust that the Paddy Power company is currently accepting bets on the number of ears that will be cut off the heads of bulls after bullfighting events in Spain.

It is beyond belief that a company which values its image would want to associate with this cruel and indefensible animal cruelty. Bulls are subjected to the most horrendous abuse in Spanish bullrings - spiked spears and swords are plunged into their flesh and they finally collapse in agony with blood cascading from their backs and spraying from their mouths and nostrils.

Bulls' ears, carved off as grisly trophies for the matadors, are sometimes removed when the animal is still alive. Video footage showing a live bull having its ear cut off can be seen at

I ask you to please view this shocking clip and immediately end your bullfighting bets.

Yours sincerely,


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