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Shannon Development to stop publicising hunting
15 February 2007

Shannon Development has promised ICABS that references to hunting will be eliminated from future editions of its equestrian brochure.

In a letter to the company in January, ICABS expressed our concerns about the publicity given to blood sports in the 2006 edition of the publication. Hunting groups in Limerick, Tipperary, Clare and Galway were mentioned.

Appealing to Shannon Development's CEO, ICABS highlighted the horrendous animal cruelty involved in hunting. "We hope that you can respond positively to our appeal on the compassionate grounds of avoiding publicising activities involving animal cruelty, activities which are now illegal in our neighbouring jurisdictions of England, Scotland and Wales," we stated.

In response, Tourism Marketing Manager, Pat Daly assured us that "any future publications regarding equestrian based promotions [will] take account of your concerns."

"We will not include hunting references in any future publications/promotions in line with our sister agencies [Failte Ireland and Tourism Ireland]," he added.

ICABS is delighted at this positive response which means that hunting will no longer be promoted by Shannon Development in the 10,000 square kilometre area they cover. We have thanked them for becoming the latest body to stop publicising hunting in Ireland.

About Shannon Development: Set up in 1959 to promote Shannon International Airport in the post-jet era, Shannon Development is today, Ireland's only dedicated regional development company. The company's brief is to generate industry, tourism and regional development in the wider Shannon area, known as the Shannon Region. This covers an area of some 10,000 square kilometres spanning counties Clare, Limerick, North Tipperary, South Offaly and North Kerry, which collectively have a population of over 430,000 people. For more information, visit

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